Follow Us
We talked about the perception of design, consumer behaviour, culture and trends in Turkey through the eyes of a foreigner.
4 dk
We will move forward in the line of social media and neuromarketing, taking into account the psychological motivations of the consumer.
10 mins
Most critical part of the story is how it ends says, Kahneman. Sandwich Technique uses that ideology breaks down the cognitive walls of people and opens new doors for better communication.
3 mins
Brands who call people’s emotions, not mind are more successful on the market. We examine that phenomenon by taking the Pepsi challenge into consideration.
Packaging is one the most important things in terms of consumer’s reaction when he first meets the product. So, what does neuromarketing tell about packaging?
4 mins
How visual cortex that interprets information gathered from the eye’s retina have an influence on our decision-making process?
As a result of their nature, men and women differentiate from each other. That differentiation may cause problems when it comes to advert that is prepared for a specific gender...
Probably everyone has found a resemblance between and object and the face once in their life. That phenomenon is called Pareidolia. So what is the relationship between design and Pareidolia?
Brands want to give tens of messages in one ad but the consumers are only capable of perceive few of them. So how is it possible to design a more effective ad with neuro design methods?
Is simplification of logos a temporary trend or more? Today, we will discuss neuromarketing and logo relationship on the basis of logo simplification…
6 mins
Digital Agency of Kapital Medya is Designneuro! We will be managing MediaCat, MediaCat Books and Digital Age from now on
1 mins
Designneuro became one of the sponsors of European Association of Political Consultants(EAPC) and EAPC Polaris Awards which is organized for the first time.
Now, we can understand both what and why the consumer buys thanks to neuromarketing methods. But how neuromarketing is trying to understand customers?
People think that neuromarketing can find the buying button in consumer’s mind. We will discuss that issue in our article ”Neuromarketing and Ethics”.
Neuromarketing is a research field that is based on neuroscience principles. It is one of the most popular trends right now and the biggest brands in the world invest in it. So, how neuromarketing has changed the marketing?
Brands spend millions of dollars for the adverts but they draw consumer’s attention for a couple of minutes, no more. So the message on the advert doesn’t reach the consumer but it is possible to use adverts more effectively with a neuromarketing-based approach.
Neuromarketing is more than a web link such as ”6 ways to improve your sales!” After all, neuromarketing is a science field.
2 mins
When did neuromarketing start and how will its future be? A look into the past and the future of the neuromarketing to understand it better.
One of the basic facts that differ us from other beings is our ability to empathize which we have thanks to mirror neurons. Therefore, mirror neurons and its effect on advertising might matter more than expected.
Companies spend more than 400 billion of dollar for marketing purposes. When the amount of the money is so high, it becomes important to spend it right and get results.
How should we place the product in a visual for a message to get to the audience properly? What should we do for a logo or a product to be seen more visible? Neuromarketing methods which observe what a consumer sees in the advert provide answers to these questions…
Brands are closer than ever to understand the consumers through neuromarketing methods which observe the reasons behind of making a buying decision. So what does neuromarketing tell us?
It is now easier to reach to the consumer due to advancing technology. However, consumers exposed to thousands of messages throughout the day it is not possible for consumers to perceive them all. Ads targeted to the right audience and aired through right media planning may be ignored as a result of excessive messaged flood…
When it comes to design, plenty of designs are created according to personal likings or past experiences. On the other hand, it is possible to understand or predict the areas that consumer focusses on thanks to neuroscience. Designs based on these data will allow the message to get the consumer.
According to the Kahneman, brain’s decision-making process is divided into two parts; pilot and auto-pilot. Pilot mode steps in while thinking and it works slowly. As for auto-pilot, it works fast and takes action without thinking. Powerful brands trigger the autopilot mode and leave nothing to chance…
Did you know that people live under the influence of their oldest brain called reptilian brain? Reptilian brain which affects consumer’s unconscious process is focused on surviving and can’t perceive complicated messages. Lots of works done in advertising business are produced without taking consumer’s unconscious reactions into consideration.
